Hi, I’m Alex Osterwalder

Innovation is my passion. For 20+ years I've helped senior leaders and startup founders better tackle the topic. I won’t rest until senior executives around the world learn How to Build Invincible Companies.

Alex Osterwalder Alex Osterwalder

Business Thinker

Currently, I'm ranked in the top 10 on the Thinkers50 list of management thinkers worldwide. I'm most passionate about simplifying complex challenges that today's leaders face. I invented the Business Model Canvas and other practical tools with Yves Pigneur. These are now used by millions of practitioners around the globe.

Entrepreneur

Strategyzer, the company I co-founded, provides technology-enabled innovation services to leading organizations. Clients include, but are not limited to, Colgate-Palmolive, MasterCard, or Merck. We help companies effectively and systematically manage innovation strategy, growth, and transformation.

2019 Alex Osterwalder_Facilitating

Speaker

I spend most of my time advising leaders on how to scale their innovation efforts and get results. They already have the assets, but lack the organizational design and innovation culture.

Author

My books include Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. Together with my kids, I crafted Biz4Kids, a comic book to promote entrepreneurship.

Business Thinker

I started working on innovation and business models two decades ago. First with a doctoral dissertation on business models. Then I “escaped” academia to apply and enrich my knowledge as a practitioner. My work as entrepreneur and senior leadership advisor shapes all my thinking and writing.

Business Model Canvas

Strategic management tool to describe how an organization creates, delivers and captures value. Initially presented in the book Business Model Generation.

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Value Proposition Canvas

Strategic management tool to design, test, build and manage products and services. Fully integrates with the Business Model Canvas.

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Portfolio map

Portfolio Map

A strategic management tool to simultaneously visualize, analyze and manage the business models you are improving and growing and the future business models you are searching for and testing.

Blog

Together with my team at Strategyzer, we publish blog articles on the topics of Corporate Innovation, Business Strategy, Innovation Culture, and Team & Project Management.

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Entrepreneur

I’m the proud co-founder and CEO of Strategyzer. We bring technology to strategy and innovation for the Global Fortune500. We launched Strategyzer after the success of bestseller Business Model Generation. That book project in itself was a crowd-funded entrepreneurial undertaking. Strategyzer is my fifth venture.

Advising & Coaching

Advising & Coaching

Build a structured Innovation Ecosystem. Systematically reduce risk and uncertainty of new business ideas. Be ready to scale a new business model in only 12 months.

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Innovation Management Platform

Centralize your strategy and innovation workflow for better collaboration, increased transparency, and improved rate of success.

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Training

Training

Online courses on demand teach the core Strategyzer business toolkit for growth and innovation. Highly interactive, bite-sized learning experiences are engaging and challenging.

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Speaker

I love sharing our latest insights from work with the Global Fortune500. All my talks and keynotes are engaging and hands on. With senior leadership I work in intimate settings on growth strategy and execution. In conferences I engage thousands in live exercises to make innovation tangible.

Keynotes

I enjoy having the opportunity to deliver keynotes for large organizations and innovation conferences all around the globe.

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Podcasts

  • Podcast • World's greatest business thinkers

    Using Business Models to Drive Innovation (with Alex Osterwalder)

    November 2024

    Alex Osterwalder, Founder and CEO at Strategyzer, shares a hugely valuable discussion on how to use business models to be more innovative and what it ...

    61 min
    61 min
    Play

  • Podcast • Speak like a CEO

    How to build an Invincible Company

    March 2024

    What makes a company invincible? How do you know if a company takes innovation seriously? Alexander Osterwalder has the answers. Alex is an entreprene...

    42 min
    42 min
    Play

  • Podcast • Superhumans At Work by Mindvalley

    The Power Of The Business Model Canvas

    February 2021

    Join the business consulting legend Alex who popularized the 1-page business model canvas during an interview with Jason Marc Campbell where we will d...

    54 min
    54 min
    Play

  • Podcast • Thinkers & Ideas

    The Invincible Company with Alex Osterwalder

    May 2020

    Alex is co-author of a new book, The Invincible Company, which decodes how some of the world’s leading companies have built superior business models a...

    29 min
    29 min
    Play

  • Podcast • Foundr Magazine Podcast with Nathan Chan

    Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

    May 2020

    Alex Osterwalder is primarily known for developing the Business Model Canvas, a template that helps startups develop and document new or existing busi...

    58 min
    58 min
    Play
Author

Innovation & Business Strategy Books

My first book, Business Model Generation (2009), sold millions in almost 40 languages. Since then I led or participated in 4 more books in the Strategyzer series. All books are visual and practical and help solve key business challenges. Together with my kids I also published a business comic.

Media

Interviews

Press Queries

Stay up to date on all of my work through the Strategyzer webinars

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